毕马威：90后与00后在养宠人群中占比超六成

Core Insights - The pet industry in China is experiencing significant growth, with the market size increasing from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, and projected to reach 811.4 billion yuan by 2025, reflecting a compound annual growth rate of 25.4% [1] - The number of pets in China is expected to reach 430 million by 2024, with cat owners numbering 40.88 million, indicating an average of two cats per owner, and this figure is projected to grow to 570 million by 2029 [1] - The growth of the pet economy is driven by emotional factors, policy support, and technological innovation, which have encouraged companies to invest in research and development and improve product quality [1] Market Dynamics - The consumer base for pets is becoming younger and more educated, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize the quality of life and personalized needs for their pets [2] - High-income, well-educated individuals tend to spend more on their pets, reflecting a trend of late marriage and childbearing, leading to increased emotional value and high-quality living for pets [2] - Online channels have become the primary sales avenue for pet food, although offline channels remain important for providing better shopping experiences and additional services [2] Product Trends - There is a shift towards high-quality and refined pet food, with trends such as "human-pet similarity" gaining traction, leading to increased demand for premium products like baked and fresh food [3] - The integration of technology in pet health management is on the rise, with over 70% of pet hospitals in first-tier cities adopting AI-assisted diagnostic tools [3] - The aging population and emerging markets are creating new growth opportunities, as more elderly individuals view pets as family members, leading to diverse consumption needs, particularly in food, health, and smart devices [3]