行进中国丨千年石刻“潮”起来

Core Viewpoint - The article highlights the innovative approaches taken by the Dazu Rock Carvings Scenic Area to enhance visitor experience through advanced technology and cultural integration, including immersive films, virtual reality experiences, and creative cultural products. Group 1: Visitor Experience Enhancements - The Dazu Rock Carvings Scenic Area has introduced two films, "The World of Dazu" and "Dazu Rock Carvings," to provide visitors with an engaging introduction to the site, utilizing 4K and 8K technology for enhanced visual experiences [1][4] - The 8K dome cinema offers a unique 360-degree viewing experience, combining Dolby Atmos sound and high-resolution visuals, creating an immersive environment that transports viewers back in time [3][4] - A digital twin technology is being implemented to create a virtual tour experience called "Cloud Tour: Dazu Rock Carvings," allowing visitors to explore the site remotely with high detail and vibrant colors [3] Group 2: Cultural and Technological Integration - The "Faceless God" VR experience utilizes advanced VR and large space technology to provide an immersive look at the craftsmanship and culture of the Southern Song Dynasty, attracting significant visitor interest [6][9] - The dance drama "The World of Dazu," which focuses on the creators of the rock carvings, has been performed in over 10 cities with 37 sold-out shows, aiming to engage younger audiences with the cultural significance of the carvings [11] - The integration of gaming technology has been explored to revitalize the rock carvings' cultural narrative, with collaborations on projects that recreate the carvings in popular games, enhancing their visibility and appeal [11][15] Group 3: Cultural Product Development - The Dazu Rock Carvings Research Institute has established a cultural and creative product development center to innovate and modernize souvenirs, moving away from traditional offerings to more appealing items that resonate with visitors [14][17] - The introduction of various creative products, such as ice cream inspired by the Bodhi tree and unique zodiac-themed items, has proven popular among tourists, indicating a shift in consumer preferences towards more engaging and meaningful souvenirs [14][17] - The sales of cultural products have significantly increased during holidays, reflecting a successful strategy to blend ancient art with contemporary consumer culture [17]