“AI+文化”双向赋能 助力三七互娱“讲好中国故事”

Group 1 - The 31st Beijing International Book Fair showcased over 22,000 high-quality books from more than 1,700 exhibitors across 80 countries and regions, emphasizing the theme of promoting cultural exchange and development [1] - The "Online Publishing Pavilion" featured major cultural and internet companies such as Tencent Games and NetEase Games, highlighting the application of big data and AI in the publishing sector, as well as their overseas gaming and online literature businesses [1] - AI technology is becoming a core engine for companies to build differentiated competitive advantages, with companies like 37 Interactive Entertainment leveraging AI to enhance their entire game development and operation process [1] Group 2 - In 2024, the actual sales of Chinese self-developed games in overseas markets increased by 13.39%, establishing the gaming industry as a significant force in the global dissemination of Chinese culture [2] - 37 Interactive Entertainment has adopted a dual-driven model of "technology restoration + cultural translation" to effectively tell Chinese stories, integrating traditional culture into their products [2] - The company aims to transform from "product output" to "cultural symbol output" in its overseas strategy, with AI significantly enhancing their capabilities in this process [2] Group 3 - In 2024, 37 Interactive Entertainment's overseas revenue reached 5.722 billion yuan, accounting for nearly 33% of total revenue, reflecting the company's confidence in expanding its international market presence [3] - The company emphasizes that high-quality content remains its core focus, while AI technology will drive future business development, exploring the integration of culture and technology [3] - The strategy includes deepening the fusion of games and culture to promote traditional Chinese culture globally, while also leveraging AI and big data to enhance the efficiency of game development and operations [3]