我为什么支持BBA放弃全面电动化？

Core Viewpoint - European automotive brands are shifting their strategies regarding internal combustion engine (ICE) vehicles, with Audi confirming it will no longer adhere to its 2033 deadline for phasing out ICE models [2][5]. Group 1: Strategic Shifts - Audi's CEO announced the abandonment of plans to stop developing ICE vehicles by 2026, indicating a broader trend among European manufacturers [2][5]. - Similar confirmations have been made by Mercedes-Benz and Volvo, while BMW has emphasized a coexistence of multiple powertrains without a clear timeline for phasing out ICE vehicles [4][5]. - This strategic shift is largely driven by the poor sales performance of electric vehicles (EVs) from these brands, with even BMW, which has performed best in electrification among the "Big Three" (BBA), not seeing EVs as a significant profit driver [6][10]. Group 2: Market Dynamics - The transition to electrification has disrupted traditional product lines, necessitating a careful balance between developing new EVs and maintaining ICE models [8][10]. - The compromise in product offerings may lead to consumer confusion, as buyers of both ICE and EVs may struggle to find satisfaction in the current offerings [9][10]. - The brands are facing a significant bottleneck in the electrification era, prompting a reevaluation of their product strategies [10]. Group 3: Consumer Perspective - While EVs are perceived as cost-effective in terms of maintenance and energy costs, the rising costs of charging and maintenance are beginning to diminish their advantages [14][18][22]. - The increase in charging costs and the frequency of charging required during certain seasons may lead consumers to reconsider their choices between EVs and ICE vehicles [18][21]. - The emergence of hybrid and range-extended vehicles aims to address the limitations of EVs, but these solutions may not significantly reduce overall maintenance costs [20][22]. Group 4: Future of ICE Vehicles - The rising costs associated with EVs and the convenience issues may lead to a more level playing field between EVs and ICE vehicles in terms of market competitiveness [25]. - ICE vehicles, with their long-standing technological advancements, are still capable of evolving towards greater intelligence and performance, as seen in recent models like the FAW-Volkswagen Tayron [32][33]. - The automotive industry is witnessing a diversification of technology paths, with brands like BMW investing in hydrogen fuel cell technology alongside their electric initiatives [36][37]. Group 5: Industry Collaboration - Major automotive brands are increasingly collaborating with technology companies to enhance their product offerings and adapt to changing market conditions [36][37]. - The ability of established brands to navigate multiple technological pathways allows them to remain competitive without fully committing to a single energy source [34][36].