华为鸿蒙赌赢了上半场
Hua Er Jie Jian Wen·2025-06-23 08:52

Core Insights - Huawei's HarmonyOS has transitioned from a backup system to a fully-fledged operating system, with over 40 devices now using it and 99% of user time covered by the top 5000 applications [2][6][10] - The launch of HarmonyOS 6 Beta marks Huawei's ambition to enhance user experience and redefine smart living for the next decade, moving beyond merely being an alternative to Android [2][13] - Huawei aims to establish a fully independent ecosystem for HarmonyOS, reducing reliance on Android and enhancing performance and user experience [5][6] Ecosystem Development - Huawei's HarmonyOS has become the third-largest mobile operating system globally, with a focus on developing native applications to sever ties with Android [6][8] - The first phase of HarmonyOS's ecosystem has been achieved with 200 top apps, and the goal is to reach 5000 by mid-2024, eventually expanding to 500,000 apps [8][9] - As of October, over 15,000 native HarmonyOS applications and services have been launched, indicating significant progress in ecosystem maturity [9][10] User Experience and Features - HarmonyOS 6 introduces a new interconnected structure, allowing seamless media transfer between devices and enhancing user interaction through AI capabilities [13][16] - The "Touch and Share" feature has been upgraded to support sharing across multiple devices simultaneously, expanding its application scope [14][15] - The integration of AI into HarmonyOS aims to create a new AI ecosystem, enhancing user interaction and service efficiency [16][17] Developer Engagement - Huawei is lowering development barriers to attract more developers, with a new AI development assistant improving efficiency by over 30% [20][21] - The HarmonyOS Star Program will invest 100 million yuan to support developers and encourage innovation within the ecosystem [22] - The ecosystem's commercial viability is crucial, with Huawei emphasizing the need for developers to see growth opportunities [23] Market Position and Growth - HarmonyOS's market share in China surged from 2% to 19% within a year, surpassing iOS, while its global share remains at 4%, indicating room for growth [23][24] - The ecosystem aims to integrate various devices beyond smartphones, targeting a vast market potential through a distributed architecture [25] - Huawei's advertising platform has seen significant growth, with plans for further integration to enhance marketing efficiency [26] Future Challenges - Despite achieving initial success, Huawei faces the challenge of maturing the HarmonyOS ecosystem and differentiating it from competitors like Google and Apple [12][27] - The transition from a technology-driven approach to a collaborative industry-wide strategy is essential for HarmonyOS's long-term success [27]