Sou Hu Cai Jing·2025-06-23 09:15Core Viewpoint - Meituan's community e-commerce business, Meituan Youxuan, is suspending operations due to long-term unprofitability, with a focus on utilizing existing supply chain capabilities for new business exploration [2][4][7]. Group 1: Business Suspension - Meituan Youxuan has begun closing warehouses and suspending operations as of June 23, 2023, with delivery services halted [2]. - Official announcements indicate a shift in strategy to leverage existing supply chain and distribution networks, focusing on "next-day delivery + self-pickup" models and community retail innovations [4][6]. Group 2: Financial Performance - Meituan Youxuan has faced significant losses, with a reported operational loss of approximately 30 billion yuan in Q4 2020 [8]. - In 2023, Meituan's new business segment, including Meituan Youxuan, reported a total loss of 20.2 billion yuan, a year-on-year reduction of 29% [8]. - By Q3 2024, losses from Meituan's new business were around 1 billion yuan, with Meituan Youxuan's losses estimated at 1.7 billion yuan for the same quarter, indicating a slowing rate of loss reduction [8]. Group 3: Market Position and Strategy - Meituan Youxuan has been crucial for Meituan in reaching lower-tier markets, adding over 100 million new users since its launch [10]. - The business is part of Meituan's broader fresh food strategy, aimed at testing market potential and validating business models, despite facing intense competition from Pinduoduo's Duoduo Maicai [7][8].