理性看待飞天茅台价格波动：价值逻辑未变、竞争力未变

Core Viewpoint - The recent fluctuations in the market price of Feitian Moutai have drawn significant industry attention, with prices stabilizing and rebounding to a range of 2000-2200 RMB per bottle as of June 22 [1] Group 1: Market Dynamics - Between June 17 and 19, Moutai Group's Deputy Secretary of the Party Committee and General Manager Wang Li led a delegation to visit JD.com and Alibaba, signaling positive growth in performance and stable prices on major e-commerce platforms [3] - The price fluctuations are attributed to multiple market factors, including the impact of e-commerce "traffic strategies" and policy restrictions, which have affected traders and scalpers, creating a pessimistic atmosphere [4] - Despite short-term price adjustments, the core attributes determining Moutai's value, such as social and collectible aspects, remain unchanged, indicating that price volatility should be viewed rationally [4] Group 2: Brand Resilience - The rapid rebound in Moutai's price reflects strong market demand and is expected to continue benefiting from macroeconomic stabilization and renewed consumer confidence [4] - Moutai's sales on mainstream e-commerce platforms have shown significant growth, with JD.com reporting a 44.97% year-on-year increase in sales of Moutai products [4] Group 3: Strategic Transformation - Moutai is focusing on three transformations: customer group, scenario, and service, while emphasizing four areas: product, channel, brand, and terminal, to address supply-demand mismatches [5] - The company is demonstrating strong resilience and value through strategic transformation and sustainable development practices, setting a benchmark for the industry [5] - As domestic demand expands and consumption upgrades, Moutai's brand influence and market foundation are expected to strengthen, leading to enhanced intrinsic value and guiding the Chinese liquor industry towards healthier and higher-quality development [5]