Allstate survey: Nearly one third of active social media users may potentially risk a home break-in by posting online before or during a vacation trip

Core Insights - A significant portion of Canadian social media users share their travel plans online, with 32% of respondents posting about their trips, increasing to 51% among younger individuals aged 18 to 34 [1][2] - The survey indicates a disconnect between the desire to share travel experiences and concerns about home safety, as 62% prioritize protecting their homes from theft while away [4][5] Group 1: Survey Findings - 68% of Canadian social media users plan to leave home for at least a few days this summer, with Gen Z and Millennials showing the highest intent at 74% [2] - Among those staying within their province, 35% plan to post about their trip, while this figure rises to 45% for interprovincial travel and peaks at 51% for international trips [2] - 9% of respondents post about their plans before the trip, while 28% share updates during their travels, with 39% of young adults aged 18-34 actively posting during vacations [3] Group 2: Home Safety Concerns - 62% of respondents express concern about home theft while traveling, with this concern being more pronounced among individuals aged 55 and older, where 69% choose not to post about their vacations [4] - 15% of respondents prioritize sharing on social media over home safety, indicating a potential risk [4] Group 3: Allstate's Response - Allstate has initiated a public education campaign to raise awareness about the risks associated with sharing vacation plans online and to provide tips for better home protection [5] - Analysis of Allstate's claims data shows that property theft increases during the summer months, particularly in August, with Fridays and Thursdays being the most common days for incidents [6][7]