讯众通信赴港上市：左手现金流危机，右手800家玩家混战的 “突围局”

Core Viewpoint - Xunzhong Communication Technology Co., Ltd. is preparing for an IPO on the Hong Kong Stock Exchange after multiple unsuccessful attempts in other markets, indicating a strong desire for capital to support business growth and product upgrades [1][5][9]. Company Overview - Founded in 2008 by Park Seong-geun, Xunzhong Communication is a full-stack cloud communication service provider with over 25 years of experience in the IT industry [7]. - The company has undergone several rounds of investment, with major shareholders including Park Seong-geun (27.36%) and institutional investors like Lianchuang Innovation and Dongfang Huagai [7][9]. - Xunzhong primarily offers three types of solutions: Cloud Communication Services, Intelligent Communication Solutions, and Other Communication Solutions, with CPaaS being the core business [8][9]. Financial Performance - Revenue for 2022, 2023, and 2024 was approximately CNY 810 million, CNY 916 million, and CNY 918 million, respectively, showing stable but insufficient growth [9]. - Net profit decreased significantly in 2024, dropping over 30% year-on-year to CNY 50.64 million, attributed to asset impairment losses [9][10]. - The company has faced cash flow issues, with operating cash outflows for the past three years totaling CNY 117 million, CNY 56.21 million, and CNY 114 million [12][13]. Market Position - Xunzhong ranks third in China's cloud communication service market, holding a market share of 1.8% in 2024, with the overall market expected to grow from CNY 503 billion in 2024 to CNY 745 billion by 2029 [8][15]. - The competitive landscape is intense, with around 800 cloud communication service providers in China, and the top five accounting for approximately 20.9% of the market [15]. Challenges and Opportunities - The company faces challenges in maintaining profitability due to high telecom resource costs and increased accounts receivable [12][13]. - Despite these challenges, Xunzhong has opportunities in the digital economy, particularly in the tourism sector, leveraging AI technology to enhance service offerings [17][18].