售楼处“偷”了我的“脸”？

Core Viewpoint - The implementation of facial recognition technology in real estate sales offices raises significant privacy concerns, as developers collect and utilize visitors' facial data without proper consent, leading to potential violations of new regulations aimed at protecting personal information [2][17][26]. Group 1: Privacy Concerns - Many real estate sales offices are equipped with numerous cameras that capture visitors' facial information, often without clear signage indicating surveillance [5][7][8]. - Visitors often feel compelled to disguise themselves to avoid being recorded, as their facial data is used to determine commission eligibility for real estate agents [3][5][12]. - The lack of transparency regarding the purpose of data collection and the absence of explicit consent from visitors violate the principles outlined in the newly implemented regulations [10][17][25]. Group 2: Regulatory Compliance - The new regulations, effective June 1, 2025, require clear signage and justification for the use of facial recognition technology in public spaces, which many sales offices fail to comply with [2][7][17]. - Instances of companies being penalized for unauthorized data collection highlight the ongoing regulatory scrutiny in this area, with fines imposed for non-compliance [23][24]. Group 3: Industry Practices - Real estate developers utilize facial recognition systems to differentiate between direct clients and those referred by agents, impacting commission structures and creating a competitive environment among agents [15][26]. - The technology is marketed as a solution to industry challenges, but its implementation often lacks ethical considerations regarding consumer rights and privacy [18][20][26]. - Alternative methods for client identification, such as access cards or QR codes, could reduce reliance on facial recognition while still meeting business needs [27].