Bei Jing Shang Bao·2025-06-23 11:27Core Insights - The "Top 100 Chain Enterprises in the Life Service Industry" report for 2024 shows a revenue scale of 319.47 billion yuan, representing a 7.5% increase from 2023 [1] - The total number of stores reached 252,000, marking a 27.9% growth compared to the previous year [1] - Online sales proportion increased from 22% in 2023 to 37.3% in 2024 [1] Revenue and Store Growth - The life service industry encompasses eight sectors, including hotel accommodation, automotive aftermarket, household services, beauty services, health services, leisure and entertainment, and education services [1] - The average rent cost for surveyed enterprises rose by 5% in 2024 [2] - 43% of enterprises reported an increase in net profit, down from 69% in the previous year [2] Employment and Consumer Trends - Employment numbers grew by 20% in 2024 compared to 2023, with flexible employment rising to an average of 15.7% [2] - 48% of enterprises experienced an increase in customer foot traffic, a decrease from 66% in 2023 [1][2] - 33% of enterprises reported stable customer foot traffic, up from 16% the previous year [2] Future Expectations - 86% of enterprises plan to continue expanding their store presence in 2025, down from 97% in 2024 [2] - Approximately 85% of enterprises expect revenue growth in 2025, a decline from 94% in 2024 [2] - The total number of new stores in county areas is projected to exceed 39,000 in 2025, up from over 33,000 in 2024 [2]