容声冰箱闪耀世俱杯赛场 以养鲜黑科技加速全球化布局

Core Viewpoint - The 2025 FIFA Club World Cup marks a significant platform for Ronshen Refrigerator, showcasing its innovative "fresh-keeping" technology and reinforcing its international strategy in sports marketing [1][6]. Group 1: Brand Positioning and Strategy - Ronshen Refrigerator has established itself as a prominent Chinese brand on the international stage, having participated in major global events like the UEFA European Championship since 2016 [4]. - The brand's slogan has evolved from "quality assurance" to "national pride" and now to "leading freshness," emphasizing its commitment to quality and technology [4]. - By sponsoring the World Cup, Ronshen aims to enhance its brand influence and meet the growing international demand for fresh-keeping refrigerators [6]. Group 2: Technological Innovation - Ronshen promotes the concept of "fresh-keeping refrigerators" through its WILL natural fresh-keeping system, which utilizes water, light, and ions to allow fruits and vegetables to "continue growing" inside the refrigerator [2][5]. - The company has developed a comprehensive product matrix featuring advanced technologies such as a smart water mist moisturizing system and multi-frequency light-keeping technology [5]. - With 6 R&D centers and 4 production bases, Ronshen leads the establishment of multiple refrigerator industry standards, showcasing its commitment to innovation [5]. Group 3: Market Impact and Future Prospects - The 2025 World Cup is expected to attract over 1 billion viewers, providing Ronshen with a significant opportunity to expand its market presence [6]. - The integration of sports marketing with technological innovation is set to enhance Ronshen's international influence and promote the transformation of "Chinese manufacturing" from mere preservation to active growth [7]. - Ronshen has built a complete ecosystem from technical standards to consumer scenarios, positioning itself strongly in the international fresh-keeping technology market [8].