欧洲能源涨价驱动储能需求上升—— 12W2026 周报 家用电器 投资评级:看好(维持) 最近 12 月市场表现 -12% -6% 1% 8% 15% 22% 家用电器 沪深300 分析师 孙谦 SAC 证书编号：S0160525060001 sunqian@ctsec.com 分析师 于雪娇 SAC 证书编号：S0160525080005 yuxj@ctsec.com 相关报告 1. 《重视红利与全球化》 2026-03-24 2. 《AWE2026：AI 应用深化，家电产品结 构升级——11W2026 周报》 2026-03- 15 3. 《一文读懂卧安机器人：10W2026 周报》 2026-03-09 证券研究报告 行业投资策略周报 / 2026.03.25 核心观点 核心观点 请阅读最后一页的重要声明！ ❖ 周度研究聚焦：欧洲能源涨价驱动储能需求上升 ❖ 需求端：电价压力重现，家用储能经济性提升。受中东局势影响，欧洲天然气 价格大幅上涨，荷兰 TTF 期货自 2 月底以来上涨近 75%，推升发电成本。 电力市场边际定价机制下，终端电价中枢上移，同时峰谷价差显著扩大，以西 班牙为例，峰谷价差扩大约 2 ...

重视红利与全球化 家用电器 证券研究报告 行业专题报告 / 2026.03.23 投资评级:看好(维持) 最近 12 月市场表现 -13% -6% 1% 8% 15% 22% 家用电器 沪深300 分析师 孙谦 SAC 证书编号：S0160525060001 sunqian@ctsec.com 分析师 于雪娇 SAC 证书编号：S0160525080005 yuxj@ctsec.com 联系人 汤昕 tangxin@ctsec.com 2025 年年报&1Q2026 业绩前瞻 核心观点 | 表 1：重点公司投资评级 | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 代码 | 公司 | 总市值（亿 | 收盘价 | | EPS（元） | | | PE | | 投资评级 | | | | 元） | （03.23） | 2024A | 2025E | 2026E | 2024A | 2025E | 2026E | | | 000333 | 美的集团 | 5,574.03 | 73.37 ...

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting the potential for growth and stability in leading companies [4][5]. Core Insights - The report identifies two main investment themes: the value proposition of leading white and black appliance companies, which are characterized by low valuations, high dividends, and stable growth, and the technological advancements in the sector, with companies exploring new fields such as robotics and data centers [5][6]. - The report emphasizes the ongoing demand in emerging markets, which is expected to drive long-term growth for major appliance manufacturers [5][6]. Sales Data Summary - In January 2026, the online sales volume of vacuum cleaners reached 319,300 units, a year-on-year increase of 48.83%, with sales revenue of 352 million yuan, up 71.84%. The average price increased by 61.14% to 1,538.21 yuan per unit [4][33]. - The online sales volume of washing machines was 213,800 units, a year-on-year increase of 38.84%, with sales revenue of 243 million yuan, up 6.28%. The average price decreased by 25.43% to 1,106.95 yuan per unit [4][33]. - In contrast, the online sales of hair dryers and electric shavers saw declines, with hair dryer sales down 13.79% to 955,100 units and sales revenue down 8.38% to 225 million yuan. The average price increased by 22.96% to 272.1 yuan per unit [5][40]. Market Dynamics - The home appliance sector underperformed compared to the Shanghai and Shenzhen 300 index, with the home appliance index dropping 3.3% while the index fell 2.2% [6][7]. - The report notes a slight decline in the white goods market demand in early 2026, with air conditioning production and sales both down approximately 3.5% year-on-year [6][14]. Industry Developments - The successful launch of the "Yaotai" computing base station by Chasing Computing on March 16, 2026, marks a significant step towards establishing a space supercomputing center [6][13]. - The report highlights the ongoing adjustments in the export market due to international trade fluctuations, impacting the overall demand for home appliances [6][14]. Raw Material Price Trends - As of March 20, 2026, copper prices increased by 17.35% year-on-year to 95,820 yuan per ton, while aluminum prices rose by 15.67% to 24,065 yuan per ton [15][19].

家电行业产业在线 2 月空调数据简评 降幅收窄，筑底改善 glmszqdatemark 2026 年 03 月 19 日 [Table_Author] 分析师：管泉森 分析师：孙珊 分析师：蔡奕娴 执业证书：S0590523100007 执业证书：S0590523110003 执业证书：S0590525120016 邮箱：guanqs@glms.com.cn 邮箱：sunshan@glms.com.cn 邮箱：caiyx@glms.com.cn 相对走势 -20% -7% 7% 20% 2025/3 2025/9 2026/3 家电 沪深300 相关研究 本公司具备证券投资咨询业务资格，请务必阅读最后一页免责声明 证券研究报告 1 推荐 维持评级 产业在线发布 2 月空调数据：1~2 月产量 3,282 万台，同比-1.89%，销量 3,332 万台，同比-3.49%，其中内销 1,407 万台，同比-3.47%，出口 1,925 万台，同比 -3.50%，期末库存 1,431 万台，同比-14.59%；分厂商销量，格力同比-12.20% （内销-14.44%，出口-8.70%）；美的同比+5.50%（内销+ ...

Investment Highlights - Three main investment themes are identified: "Dividends," "Technology," and "Overseas Expansion" focusing on leading companies in the white and black appliance sectors with attributes of low valuation, high dividends, and stable growth [5] - The domestic market is expected to benefit from the continued effects of the trade-in policy, while the export market is supported by leading appliance companies establishing production bases globally to mitigate tariff impacts [5] - Recommended companies include Haier, Midea, Gree, Hisense, and others, which are positioned well for value appreciation [5] Sector Review - The white appliance sector has shown significant improvement in demand, with both domestic and export sales returning to double-digit growth in January 2026 [8][9] - The market share of leading brands has slightly increased, with Gree and Midea holding 20.1% and 29.9% respectively, while Haier's market share has improved [13] - Channel inventory levels have been decreasing, indicating a manageable risk in inventory [14] Trend Analysis - The report anticipates a favorable market environment in 2026 driven by domestic policies and emerging market demand [7] - The white appliance sector is expected to see a rebound in valuations as the market stabilizes [30] Company Recommendations - Specific companies recommended for investment include: - Huazhi Technology, focusing on new business areas such as liquid cooling and robotics [5] - Minbao Optoelectronics, entering high-demand PCB drilling markets [5] - Ugreen Technology, capitalizing on the overseas consumer electronics market [5] - Anfu Technology, with stable cash flow from battery operations and expansion into semiconductors [5] Market Dynamics - The report highlights the correlation between the real estate market and appliance sales, noting that air conditioning sales tend to lag behind real estate sales by several months [49] - The introduction of favorable policies is expected to stimulate market demand and improve sales performance [52]

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [2][48]. Core Insights - The AWE2026 exhibition highlighted the significant trends of "embodiment + AI" in home appliances, showcasing advancements in executing household tasks and enhancing user experience [7][48]. - The integration of AI is expected to make home appliances smarter and more humanized, with products featuring advanced perception and decision-making capabilities [26][48]. - New product categories such as consumer-grade 3D printing and smart mobility are emerging, indicating further growth potential for the industry [32][48]. Summary by Sections AWE2026 Showcases "Embodiment + AI" Trends - The AWE2026 event, held from March 12-15, 2026, in Shanghai, attracted over 1,200 exhibitors and 200,000 visitors, focusing on AI technology and smart living scenarios [7][48]. - The exhibition featured a dual-zone model, emphasizing both consumer electronics and upstream core components [7]. Embodiment Enhances Appliance Execution - Home appliances are increasingly capable of executing household tasks effectively, with companies like Haier and Hisense showcasing robots designed for various domestic scenarios [9][48]. - Haier's family service robots demonstrate advanced capabilities, such as recognizing and sorting food items, while Hisense introduced humanoid robots for commercial and domestic use [9][48]. AI Enhances Intelligence and Humanization - AI models are being integrated into home appliances to improve their decision-making and service capabilities, with products like Haier's AI Eye 2.0 and Boss Appliances' AI cooking glasses leading the way [26][48]. - The report anticipates that as AI capabilities evolve, appliances will become more intuitive and user-friendly [26][48]. Emerging Product Categories Worth Noting - The report highlights the growth of consumer-grade 3D printing, with companies like Anker and JD.com launching innovative products aimed at expanding the market [32][48]. - In smart mobility, new products such as electric scooters and water flying vehicles were introduced, showcasing advancements in personal transportation [37][48]. Investment Recommendations - The report recommends investing in leading companies with competitive advantages, including Midea Group, Haier Smart Home, Hisense, and Gree Electric for white goods; Hisense Visual for TVs; and Roborock and Ecovacs for cleaning appliances [48].

股票代码：000921 股票简称：海信家电 公告编号：2026-006 海信家电集团股份有限公司 H 股公告-认购理财产品 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于 2026 年 3 月 17 日在香港联合交易所有 限公司披露易网站（www.hkexnews.hk）刊登了公告。根据《深圳证券交易所股票上市规 则》关于境内外同步披露的要求，特将公告内容披露如下，供参阅。 海信家电集团股份有限公司董事会 2026 年 3 月 17 日 1 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生或 因依賴該等內容而引致的任何損失承擔任何責任。 HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 須予披露交易 認購理財產品 董事會宣佈，於 2025 年 4 月 9 日至 2026 年 3 月 1 ...

股票代码：000921 股票简称：海信家电 公告编号：2026-005 海信家电集团股份有限公司 H 股公告-董事会会议通知 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 海信家电集团股份有限公司（「本公司」）于 2026 年 3 月 17 日在香港联合交易所有 限公司披露易网站（www.hkexnews.hk）刊登了公告。根据《深圳证券交易所股票上市规 则》关于境内外同步披露的要求，特将公告内容披露如下，供参阅。 特此公告。 海信家电集团股份有限公司董事会 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生或 因依賴該等內容而引致的任何損失承擔任何責任。 HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 公告 董事會會議通知 海信家電集團股份有限公司（「本公司」）董事會（「董事會」）茲通告謹定於 2026 年 3 月 30 ...

每份百瑞信託理財協議本身並不構成本公司根據上市規則第 14.06 條須予披露的交易。然 而，根據上市規則第 14.22 條，當該等百瑞信託理財協議下的認購金額合併計算時，相關適 用百分比率（定義見上市規則）超過 5%但低於 25%。因此，該等百瑞信託理財協議下的交 易按合併計算基準構成本公司的須予披露交易，並須遵守上市規則下的申報及公告規定。 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 須予披露交易 認購理財產品 董事會宣佈，於 2025 年 4 月 9 日至 2026 年 3 月 17 日期間，本公司的附屬公司空調營銷公 司、古洛尼公司、廚衛公司及冰箱營銷公司（作為認購方）訂立百瑞信託理財協議，以認 購百瑞信託理財產品，認購金額為人民幣 1,762,000,000 元。 本集團使用自有閒置資金支付該等百瑞信託理財協議下的認購金額。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生或 因依賴該等內容而引致的任何損失承擔任何責任。 HISENSE H ...

HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生或 因依賴該等內容而引致的任何損失承擔任何責任。 於本公告日期，本公司的執行董事為高玉玲女士、賈少謙先生、于芝濤先生、方雪玉女士及 代慧忠先生；本公司的獨立非執行董事為李志剛先生、蔡榮星先生及徐國君先生；及本公司 的職工代表董事為殷必彤先生。 1 公告 董事會會議通知 海信家電集團股份有限公司（「本公司」）董事會（「董事會」）茲通告謹定於 2026 年 3 月 30 日（星期一）舉行董事會會議，以處理以下事項： 承董事會命 海信家電集團股份有限公司 董事長 高玉玲 中國廣東省佛山市，2026 年 3 月 17 日 1. 審議批准本公司及其附屬公司截至 2025 年 12 月 31 日止 12 個月經審計的年度業績； 2. 考慮利潤分配方案之建議（如有）；及 3. 處理任何其他事項 ...