Sou Hu Cai Jing·2025-06-23 12:05Core Viewpoint - JD Supermarket and Yanghe Co. have established a strategic partnership to enhance supply chain optimization, new product development, digital marketing, and AI applications, launching exclusive bottle sizes of Yanghe Daqu liquor [1][4] Group 1: Product Development - Yanghe has introduced two exclusive bottle sizes, 211ml and 618ml, specifically designed for JD Supermarket, marking the first time a liquor product has been tailored for a single distribution channel [3] - The new products maintain Yanghe's classic soft flavor profile, using 100% three-year aged base liquor, catering to different consumption scenarios such as casual drinking and gatherings [3][5] Group 2: Market Trends - The introduction of bottle liquor aligns with the evolving consumer mindset, shifting from "value-for-money" to "quality-oriented" consumption, positioning bottle liquor as a growth engine in the industry [3] - Yanghe's chairman emphasized the need to meet upgraded consumer demands while also leading consumption trends through this partnership with JD [3] Group 3: Strategic Collaboration - JD Supermarket's liquor business head highlighted that the new product launch is a result of deep collaboration between Yanghe's craftsmanship and JD's innovative strategies [4] - The partnership aims to create long-term value through multi-dimensional strategic cooperation [4] Group 4: Consumer Experience - The 211ml and 618ml bottle sizes are designed to meet the demand for scenario-based consumption, promoting responsible drinking habits [5] - JD Supermarket offers exclusive services like 211 express delivery to enhance consumer experience [5] Group 5: Supply Chain and Growth - Yanghe Daqu's exclusive bottle sizes represent JD Supermarket's ability to create unique products in collaboration with brands, achieving growth rates that exceed industry averages [6][7] - JD Supermarket plans to continue direct collaborations with brand partners to develop differentiated products and enhance its market presence [8]