Xin Jing Bao·2025-06-23 12:17Group 1 - Alibaba Group's CEO announced the merger of Ele.me and Fliggy into Alibaba's China e-commerce business group, aiming for a strategic upgrade towards a large consumer platform [1][2] - The integration is driven by the recent growth in instant retail, with Alibaba increasing investments and resource consolidation to enhance user experience and operational efficiency [1][2] - During the recent 618 shopping festival, instant retail showed strong growth, while traditional e-commerce growth began to slow down, prompting a shift in business models within the industry [1][3] Group 2 - Alibaba's Taobao Flash Sale and Ele.me reported over 60 million daily orders, with 75% of orders now from non-tea drink categories, indicating a significant expansion in product offerings [2] - The 618 sales event saw a double-digit increase in active users and a 10% year-on-year growth in net sales after refunds, showcasing the effectiveness of the new business model [2] - Competitors like Meituan and JD.com are also expanding into instant retail, with Meituan reporting over 100 million users during the 618 event and JD.com experiencing explosive growth in its delivery service [3][6] Group 3 - The instant retail market in China reached 650 billion yuan in 2023, with projections to exceed 2 trillion yuan by 2030, driven by changing consumer habits and the demand for immediate satisfaction [3] - Both Alibaba and JD.com are leveraging cross-selling strategies to enhance user engagement and profitability, indicating a common approach among major players in the e-commerce sector [6][7] - The establishment of Alibaba's China e-commerce business group aims to create a comprehensive consumer service system, reflecting a broader trend of integrating various business units for enhanced synergy [7]