Core Viewpoint - The automotive industry is facing challenges related to the rebate policies from manufacturers to dealers, which are complicated and unclear, leading to financial strain on dealers [2][3][4]. Group 1: Rebate Policy Issues - The National Federation of Automobile Dealers has called for manufacturers to address the unclear rebate policies and long payment periods that have troubled dealers for years [2][3]. - A survey of 42 major automotive brands revealed that rebate structures are complex, with many dealers unable to calculate non-fixed rebates due to their ambiguous nature [3]. - There is a significant disparity in the rebate payment periods among brands, with some taking up to 180 days, while others have committed to a maximum of 60 days [3][4]. Group 2: Financial Strain on Dealers - The China Automobile Dealers Association reported that new car sales accounted for 75% of dealers' total revenue last year, down 7.1 percentage points year-on-year, with new car sales contributing a negative gross margin of -17.7% [4]. - The ongoing price war in the automotive market has pressured dealers' profits, with around 80% of main models experiencing price inversion, often exceeding 20% [4]. - Delays in rebate payments from manufacturers can force dealers to cover significant costs upfront, exacerbating their financial challenges [4][5]. Group 3: Recommendations for Improvement - The dealers' association urges manufacturers to establish clear and simplified rebate policies, eliminate ambiguous terms, and shorten the rebate payment period to no more than 30 days [5]. - It is recommended that manufacturers provide rebates in cash form without excessive restrictions on usage, allowing dealers greater flexibility [5]. - The association also calls for manufacturers to avoid imposing overly stringent assessment criteria for rebate eligibility [5].
调研40余家车企、主销车型约八成价格倒挂,行业协会点名经销商返利账期乱象
Bei Jing Shang Bao·2025-06-23 12:54