实探铂金消费市场：价格明显上升，购金者热情被点燃

Core Insights - Platinum prices have significantly increased this year, with a rise of approximately 40% compared to the beginning of the year [1] - Major jewelry brands, such as Zhou Dashi, have reported platinum jewelry prices exceeding 500 RMB per gram, with current quotes at 512 RMB per gram, reflecting an increase of about 200 RMB per gram over the past two months [1] - The prolonged low prices of platinum in recent years have negatively impacted sales, leading to a lack of inventory in stores and affecting cash flow [1] Industry Trends - The increase in platinum prices has reignited consumer interest in purchasing platinum jewelry [1] - Retail strategies have shifted, with recommendations for customers to view products online and schedule appointments for orders due to previous low demand [1] - The low pricing environment had previously deterred both sales and inventory management, creating challenges for retailers [1]