Toyota to Hike Vehicle Prices by More Than $200 in the United States

Core Insights - Toyota Motor Corporation will increase prices for select vehicles in the U.S. by more than $200 starting in July, with an average increase of $270 for Toyota-branded models [1][10] - Lexus prices will rise by an average of $208, and the price adjustments are described as routine updates based on market trends and competition, rather than being directly influenced by tariffs [2][10] - The RAV4 remains Toyota's top-selling model in the U.S., with a starting price increase from $29,250 to $29,520 [3] - Toyota's sales in 2024 reached 2,332,623 vehicles, a 3.7% increase from 2023, with electrified vehicle sales hitting a record of 1,006,461 units, up 53.1% year-over-year [5] - The company expects operating income for fiscal 2026 to be ¥3.8 trillion, a 20.8% decline year-over-year, impacted by material prices, tariffs, and investment spending [6][10] Pricing Changes - Starting July 1, the RAV4's price will increase to $29,520, while the Camry starts at $28,700 [3] - The price hikes are part of routine updates and not directly linked to the 25% tariff imposed on imported vehicles and parts [1][2] Sales Performance - In 2024, Toyota's electrified vehicle sales accounted for 43.1% of total sales, with the Toyota brand selling 883,426 units, a 56.1% increase year-over-year [5] - Lexus sold 123,035 EVs, marking a 34.4% increase, both brands setting new sales records [5] Financial Outlook - Toyota anticipates a significant decline in operating income for fiscal 2026, projecting ¥3.8 trillion, down from ¥4.41 trillion in fiscal 2025 [6][10] - The company plans to invest ¥1 trillion in human resources and growth areas, which will also impact operating profits [6]