扬州3项目入选长三角地区体育消费创新场景优秀案例

Core Viewpoint - The article discusses the initiative by the Jiangsu Provincial Sports Bureau, in collaboration with sports departments from Shanghai, Zhejiang, and Anhui, to promote sports consumption and event economy in the Yangtze River Delta region through the collection and evaluation of innovative sports consumption scenarios for 2024 [1][8]. Group 1: Sports Consumption Innovation - The initiative aims to release the sports consumption potential in the Yangtze River Delta region and drive high-quality development of the sports industry [1][8]. - A total of 87 projects were shortlisted, including 44 in the category of sports events or themed activities, 37 in the category of spatial carriers, and 6 in the category of innovative sports consumption products or services [8][9]. Group 2: Notable Projects - The 2024 Yangzhou Jianzheng Half Marathon and "Yangma Carnival" event is one of the highlighted projects in the sports events category [2][14]. - In the spatial carrier category, notable projects include the "Yancheng Phoenix Island Water Sports and Leisure Base" and "Zhu Lake Xiaozhen Sports Tourism Integration" [3][12]. Group 3: Digital Integration - The evaluation results were published using an online map format, utilizing advanced digital technology to visually display various sports case results across the Yangtze River Delta [3][8]. - The online map will be featured on the "Yangtze River Delta Sports Industry Information Platform" and the "Yangtze River Delta Sports Integration Research" public account, allowing users to access project descriptions and geographical information [3][8]. Group 4: Economic Impact - The 2024 Yangzhou Jianzheng Half Marathon is noted for its market-oriented operation, significantly boosting local tourism and related industries, with a reported direct economic benefit of 81.78 million yuan and an economic output effect of 190 million yuan [15]. - The event also generated substantial tax revenue and employment opportunities, with 794 jobs created as a result of the event [15].