酒店集体步入“大会员”时代，锦江荟打造会员价值新样本

Group 1 - The core idea of the article revolves around the innovative strategies employed by Jinjiang Hotels (China) to enhance member engagement and attract younger consumers through unique experiences like "hotel + stand-up comedy" events [2][10]. - Jinjiang Hotels has launched a new membership program called "Jinjiang Hui," which offers various benefits such as birthday free room vouchers, enhanced point redemption options, and exclusive travel services to cater to the younger demographic [3][4]. - The company has seen a significant increase in booking volume following the introduction of these member policies, indicating a positive market response and enhanced customer satisfaction [5][6]. Group 2 - Jinjiang Hotels is actively integrating cultural, commercial, and tourism elements to create a comprehensive travel experience, aligning with the evolving consumer preferences for immersive and interactive activities [7][8]. - The company has partnered with major events like the 2025 F1 China Grand Prix and esports tournaments to provide exclusive member benefits, further expanding its reach and appeal to younger audiences [8][9]. - Jinjiang Hotels is committed to continuously optimizing its membership system and expanding its offerings to maintain its leadership in the hotel industry and explore new possibilities for growth [11].