WLY(SZ:000858) Si Chuan Ri Bao·2025-06-23 23:17Core Viewpoint - Wuliangye Group has demonstrated strong performance and resilience in the face of industry challenges, achieving steady growth in revenue and profit while positioning itself as a stabilizing force in the liquor industry [7][8]. Financial Performance - In 2024, Wuliangye achieved total revenue of 89.175 billion yuan, a year-on-year increase of 7.09% - The net profit attributable to shareholders reached 31.853 billion yuan, growing by 5.44%, marking ten consecutive years of stable growth [7]. Strategic Initiatives - The company emphasizes a long-term perspective in navigating the liquor industry's fluctuations, focusing on innovation and market expansion to identify new opportunities [7][8]. - Wuliangye plans to enhance brand value and market share through a series of marketing and operational reforms, including the establishment of a liquor sales company and optimizing supply-demand relationships [7][8]. Marketing and Consumer Engagement - The company is actively targeting younger consumers by creating innovative experiences, such as the "Wuliang·ZhiZao" project, which integrates trendy elements and new consumption scenarios [8]. - Wuliangye is also expanding its international presence, with plans for global market penetration over the next 5-10 years, aiming for international markets to become a significant part of its growth [8]. Corporate Governance and Shareholder Returns - Wuliangye announced a large-scale cash dividend of 10 billion yuan for 2024, alongside an annual dividend plan totaling 22.3 billion yuan, achieving a record high dividend payout ratio of 70% [8]. - The company has a historical commitment to shareholder returns, having distributed a total of 116.4 billion yuan in dividends since its listing, which is 31 times the funds raised during the IPO [8].