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为什么要在此刻关掉美团优选?
Hu Xiu·2025-06-24 00:39

Core Viewpoint - Meituan announced the closure of its Meituan Youxuan in certain regions due to ongoing losses and lack of profitability, which negatively impacts its core business [1][2][3] Financial Performance - As of December 31, 2024, Meituan's core local business revenue reached 52.42 billion RMB, accounting for 20.9% of total revenue, with a profit margin of 29.9% [3] - New business losses amounted to 7.27 billion RMB, representing a loss rate of 8.3%, with total losses in the new business segment decreasing from 20.2 billion RMB in 2023 to 7.3 billion RMB [5][3] Strategic Focus - The company aims to maintain its dominance in the domestic food delivery market while exploring global expansion opportunities [13] - The rapid growth of instant retail is seen as a critical area for future development, with a focus on cost-effectiveness to compete with mainstream e-commerce [16][17] Market Dynamics - The competition from JD.com and Alibaba has intensified, prompting Meituan to increase its investment in response to market pressures [14][15] - The clash between community group buying and instant retail has led to internal conflicts within Meituan, detracting from its core business [12] Future Outlook - Meituan plans to leverage the advantages gained from Meituan Youxuan in supply chain integration with instant retail, potentially transforming its role in the market [18]