悟规律 明方向 学方法 增智慧 | 将文旅产业打造成支柱产业、民生产业、幸福产业

Core Viewpoint - The article emphasizes the importance of the cultural and tourism industry (文旅产业) as a strategic pillar for economic growth, social development, and enhancing people's well-being in China, highlighting the need for high-quality development and deep integration of culture and tourism [5][10]. Group 1: Economic Impact - The cultural and tourism industry is positioned as a new strategic pillar industry, contributing significantly to economic growth, job creation, and optimizing economic structure [7][10]. - The industry is a vital engine for boosting consumption, involving various sectors such as dining, accommodation, transportation, shopping, and entertainment, creating a multiplier effect on economic development [7][8]. - In 2024, the direct employment in national A-level tourist attractions is projected to reach 1.653 million, with the total employment driven by tourism exceeding 10 million [8]. Group 2: Social Benefits - The cultural and tourism industry plays a crucial role in enhancing people's well-being by driving domestic demand and promoting consumption upgrades [8][9]. - The development of rural tourism and leisure agriculture has effectively improved local economies, infrastructure, and public services, leading to increased income for farmers [8][9]. - Tourism is recognized as a significant means for improving quality of life and happiness, aligning with the growing cultural and spiritual needs of the population [9][10]. Group 3: Integration of Culture and Tourism - The integration of culture and tourism is essential for enhancing the economic and social value of cultural heritage, allowing for "productive protection" and "active utilization" of cultural resources [11][12]. - The article advocates for breaking down the boundaries between cultural and tourism industries, emphasizing the need for a unified approach to maximize their combined benefits [12][16]. - Successful examples of cultural and tourism integration include the transformation of cultural heritage into engaging tourism products, as seen in cities like Hangzhou and Shaoxing [13][14]. Group 4: Future Development Strategies - Future strategies for high-quality development in the cultural and tourism industry include promoting cross-sector integration, enhancing service quality, and fostering regional collaboration [10][16]. - The article highlights the importance of digital transformation in the industry, with a focus on utilizing technology to enhance visitor experiences and preserve cultural heritage [19][20]. - Emphasis is placed on the need for differentiated development and competitive positioning for regions and cities to create unique advantages in the cultural and tourism market [20].