专论 || 于德营：解决好从价格竞争到价值创造的四个矛盾

Core Viewpoint - The Chinese automotive industry has transitioned from survival to global leadership, but faces challenges such as price wars that hinder innovation and damage brand image, necessitating a shift towards value creation for high-quality development [1][2]. Group 1: Value Creation as a Pathway - Value creation is essential for building a modern automotive industry, focusing on technological advancement, ecological collaboration, and sustainable development [2]. - The shift from price competition to value competition is crucial for long-term growth, emphasizing technology innovation, service optimization, and unique brand identity [2][3]. - Meeting consumer demand for quality, technology, and service is central to enhancing user experience and satisfaction [2][3]. Group 2: Core Paths to Value Creation - Focusing on core technology innovation is vital for establishing a strong foundation for value creation, with significant R&D investment needed to overcome technical barriers [3]. - Promoting industry collaboration is necessary to create a value co-creation ecosystem, enhancing supply chain efficiency and mutual benefits [3]. - Expanding service value boundaries through diverse mobility models and after-market services can generate new growth opportunities [4][5]. Group 3: Challenges to Value Creation - The high investment required for technological innovation contrasts with the uncertainties of development, particularly in autonomous driving and battery technology [6]. - There are significant gaps in critical technologies, such as automotive-grade chips and foundational software, which hinder the industry's advancement [6]. - The rapid development of the industry is not matched by a robust legal and policy framework, creating barriers to innovation and market growth [7]. - The increasing number of competitors in a slow-growing market leads to structural challenges, making it difficult for companies to achieve economies of scale [7]. Group 4: Recommendations for Strengthening Value Creation - Implementing risk management strategies for technological innovation is essential, including fostering collaboration between academia and industry [8]. - Targeting key technological challenges, such as automotive-grade chips, is necessary to clear obstacles to value creation [8]. - Strengthening the legal and policy framework will facilitate collaboration and innovation within the industry [9]. - Optimizing market expansion mechanisms and encouraging mergers and acquisitions can enhance industry concentration and efficiency [10].