加大高原茶饮原料推广，喜茶推动牦牛乳在全国范围内供应

Core Insights - Heytea continues to innovate by incorporating highland elements into its product development, launching new products inspired by traditional highland tea culture [1][2] - The company has successfully introduced several popular new products this year, including "Snowy Highland Yak Milk Tea" and "Cheese Salty Tea," which have garnered significant consumer interest [1] - Heytea's supply chain team has conducted extensive research to source high-quality yak milk from key production areas, ensuring the flavor and quality meet the company's standards [1] Product Development - Heytea has developed over 40 samples of Tibetan tea for flavor testing, ultimately creating the "Cheese Salty Tea" and "Yak Milk Butter Tea" with a black buckwheat Tibetan tea base [2] - The company aims to present traditional highland ingredients like yak milk, barley, and Tibetan tea in a more youthful and accessible manner for broader consumer appeal [2]