Industry Overview - The rice noodle industry is experiencing a growth phase, with over 300,000 rice noodle shops in China by April 2024 and a market size exceeding 70 billion yuan in 2023 [1][3] - The industry is characterized by a fragmented competitive market, with 77.7% of rice noodle brands having 10 or fewer stores, indicating a diverse range of standards, flavors, and quality [3] Key Players - Micro念 Group, known as the "Rice Noodle King," leads the market with an average daily shipment of over 100 tons, primarily focusing on the production of snail rice noodles [3][4] - Micro念 operates several brands, including the instant food brand Li Ziqi and the rice noodle supply chain service brand Xingnong Weinian, providing bulk raw materials to offline outlets [3] Industry Standards - The Ministry of Industry and Information Technology approved the highest industry standards for rice noodles, which will be implemented on May 1, 2026, marking a significant step towards standardization and scale in the local specialty rice noodle industry [4] - The new standards include water-boiled rice noodles, filling a gap in the industry and promoting the development of local specialty rice noodles [4] Market Dynamics - The continuous improvement of industry standards is expected to accelerate a new round of market reshuffling, with supply chain and production technology becoming key competitive factors [4][5] - The ability of leading companies like Micro念 to maintain stable product quality and robust supply chains will be crucial for building competitive advantages in the market [5]
千亿米粉赛道加速整合 微念集团日均出货超百吨成“米粉王”
Cai Fu Zai Xian·2025-06-24 03:37