Apple(US:AAPL) Di Yi Cai Jing·2025-06-24 05:44Group 1 - Apple has announced participation in the national subsidy program for trade-in products, offering up to 2000 RMB discount, applicable only in Apple Store online (Beijing delivery address) and retail stores (Shanghai) [2] - This marks the first time Apple’s direct channels in China are involved in the national subsidy program, which has expanded from home appliances to include mobile and digital products by 2025 [2] - The continuation of the subsidy program in Beijing and Shanghai is attributed to effective fund management, indicating a consistent approach towards both domestic and foreign brands [2] Group 2 - In the second quarter, the national subsidy funds were consumed quickly in some regions, leading to a pause or limitation in the program in mid to late June [3] - The central government has allocated 138 billion RMB for the second half of the year, with funds to be distributed in July and October [3] - Apple’s direct participation in the subsidy program is expected to enhance service experience, allowing consumers to enjoy both subsidies and official services directly, thus improving brand perception and increasing market competition [3]