外贸企业创新思路、各显神通 手握逆境突围“底牌”跑赢新“赛道”

Core Viewpoint - Since 2025, the U.S. government's unilateral tariff policies have impacted global trade order, yet Chinese foreign trade continues to progress steadily in a complex environment. The recent U.S.-China Geneva trade talks have opened a 90-day "foreign trade window" for companies to adapt and innovate [1]. Group 1: Impact of Tariffs on Trade - The company experienced significant inventory issues due to U.S. tariffs, with many products, including refrigerators, being stuck in warehouses. However, the recent trade window has allowed for the reshipment of these goods [1][3]. - From 2021 to 2024, the company's average annual export to the U.S. reached 600 million RMB, accounting for 50% of its total exports. Following the new round of tariff adjustments, U.S. clients quickly resumed orders [5]. - The logistics sector is adapting to the challenges posed by rising shipping costs, with U.S. buyers willing to pay double the transportation costs to expedite shipments [5][9]. Group 2: Innovation and Adaptation - The company has leveraged innovation as a key strategy to overcome challenges, exemplified by the development of the world's first countertop ice ball machine, which took years of research to perfect [7]. - Some companies have proactively managed tariff risks by preparing contracts that account for potential tariff increases, allowing them to maintain steady exports even during high tariff periods [15][20]. - The company has successfully maintained long-term relationships with U.S. clients, ensuring consistent growth despite tariff fluctuations [16]. Group 3: Market Expansion and New Products - Companies are exploring new markets and product lines, such as the "starry sky room," which features innovative design and materials, targeting international customers [25][32]. - The company has increased production capacity to fulfill new orders from Middle Eastern clients, demonstrating adaptability in product offerings [29]. - The use of advanced materials in new products has positioned the company to meet international standards and consumer preferences, enhancing market competitiveness [32].