湖北“双轴”文旅新画卷亮相北京消博会

Core Insights - The 2025 Beijing International Cultural and Tourism Consumption Expo was held on June 22, featuring over 500 exhibitors and focusing on the theme "Cultural Tourism Together, Beautiful Life" [2][4] - Hubei Province showcased its cultural tourism through immersive design, highlighting its ambition to become a world-class cultural tourism destination [2] Group 1: Exhibition Highlights - Hubei's exhibition area was centered around two main narratives: the "Shenwu Gorge" international ecological cultural tourism axis and the "Red, Yellow, and Orange" Jingchu cultural tourism axis, connecting various natural and cultural landmarks [2] - The exhibition featured innovative designs, including giant scrolls and reflective surfaces, symbolizing Hubei's achievements and its relationship with the Beijing-Tianjin-Hebei region [2] Group 2: Thematic Areas - The exhibition included diverse spaces such as "Jingchu Wind Collection," showcasing local cultural products and traditional crafts, and a thematic performance area promoting Hubei's tourism resources [3] - A thematic negotiation area focused on promoting Hubei's "Five One" strategy to international buyers, introducing new tourism routes like "Shenwu Gorge" and "Cyber Wuhan" [3] Group 3: Visitor Engagement - The expo attracted 10.3 million visitors over three days, marking a 40% increase year-on-year, and included participation from 12 provinces and 26 cities [4] - Hubei's participation in the expo significantly enhanced the "Know Your Hubei" brand influence and provided new momentum for expanding the cultural tourism market [4]