Google could be forced to change UK search as watchdog takes steps

Core Viewpoint - The UK Competition and Market Authority (CMA) is proposing to impose stricter regulations on Google, potentially requiring the company to offer users options for alternative search services and enhance transparency in its operations [1][2][3]. Group 1: Regulatory Actions - The CMA is considering designating Google with "strategic market status," which would grant the authority additional powers to regulate the company due to its significant market presence [1][2]. - Proposed regulatory measures include implementing "choice screens" for users to switch between search services, ensuring fair ranking of search results, and providing publishers with more control over their content, especially in AI-generated responses [2][4]. Group 2: Implications and Timeline - If confirmed in October, Google will be the first company to receive this designation since the CMA acquired new regulatory powers earlier this year [3]. - The CMA plans to address more complex issues related to Google's operations starting in 2026, focusing on the treatment of rival specialized search firms and enhancing transparency in search advertising [4]. Group 3: Company Response - Google has expressed concerns regarding the CMA's broad and unfocused scope of considerations, indicating that the proposed interventions may have significant implications for UK businesses and consumers [6].