彻底玩完了！30万家理发店倒闭后，消费者给所有时尚沙龙上了一课

Core Viewpoint - The hair salon industry is facing a significant crisis, with many traditional salons closing down due to changing consumer preferences and increased competition from low-cost quick-cut shops and DIY hair products [1][36]. Market Environment - Consumers are becoming more pragmatic and unwilling to spend large amounts on elaborate hairstyles [3][36]. - Quick-cut shops have capitalized on this trend, offering haircuts for as low as 10 to 20 yuan, appealing to customers looking to save time and money [4][6]. Competitive Landscape - Traditional salons often charge starting prices of 30 to 50 yuan, with higher-end services exceeding 100 yuan, making them less attractive compared to quick-cut shops [6][21]. - The influx of low-cost quick-cut shops has put immense pressure on small salons, forcing them into price wars that erode profitability [8][21]. Consumer Behavior - Many consumers are opting for DIY hair solutions, such as electric hair clippers and home dye kits, which are significantly cheaper than salon services [10][12]. - The trend of "精致懒" (refined laziness) has led to a decrease in salon visits, with some consumers only going once every six months [31][32]. Internal Challenges - The hair salon industry is saturated, with over 1.144 million salons in 2021, leading to a lack of differentiation in services and styles [16][36]. - The quality of service is declining due to low entry barriers for hairdressers, with many lacking proper training and experience [24][26]. Financial Pressures - Salons face rising costs for rent, labor, and utilities, making it difficult to maintain profitability while competing on price [26][28]. - Many salons are struggling to balance the need to raise prices with consumer resistance to higher costs [28][36]. Industry Trends - The number of new salons registered has increased, but over 300,000 salons have closed in recent years, indicating a troubling trend for the industry [36][37]. - To survive, salons must shift from a "scissors business" to an "experience economy," focusing on quality service, transparent pricing, and adapting to digital trends [37][38].