Core Viewpoint - The departure of the popular live streamer Duan Duan from Dongfang Zhenxuan has raised concerns about the company's management of its hosts and its future direction in the competitive live e-commerce industry [3][4]. Group 1: Departure of Duan Duan - Duan Duan announced his departure from Dongfang Zhenxuan, stating that his contract had expired and he would seek new challenges [1]. - Dongfang Zhenxuan responded positively, indicating that Duan Duan would continue to collaborate with them as an "honorary product recommender" [3]. - Duan Duan, whose real name is Wang Ruodun, gained popularity for his bilingual product presentations and cultural insights during live streams [3]. Group 2: Management and Industry Impact - The departure of Duan Duan is not an isolated incident; Dongfang Zhenxuan has seen multiple high-profile departures, including Jing Wen and Dong Yuhui, raising questions about its host management strategy [4]. - The company has registered multiple trademarks related to its hosts, including Duan Duan's name, to protect their personal brands and prevent malicious registration [4]. - The live e-commerce industry is highly competitive, and the stability of hosts is crucial for maintaining consumer connections and brand image [5]. Group 3: Future Challenges - Dongfang Zhenxuan faces the challenge of managing potential fan loss and brand image fluctuations due to host departures [5]. - The company must optimize internal management and improve host training and incentive mechanisms to attract and retain talent in the live e-commerce sector [5].
东方甄选主播顿顿离职，曾在直播间公开吐槽公司管理问题