“太贵买不起”，童书也需“经适版”

Core Viewpoint - The rising prices of children's books in China are causing concern among parents, with many expressing that the costs are becoming unaffordable, reflecting a dissatisfaction with the current market dynamics [1][2] Group 1: Market Trends - The children's book market is experiencing a trend towards premiumization and elaborate packaging, with many books priced between 70 to over 100 yuan, making it difficult for families to purchase [1] - The market for children's books has become a competitive space for publishers, as families increasingly prioritize educational materials for their children [1] Group 2: Pricing Dynamics - The high prices of children's books are attributed to factors such as expensive packaging, bundled toys, and the pressure from e-commerce platforms for lower discounts, which forces publishers to set higher prices [2] - There is a misconception that lower-priced books equate to lower quality, which contributes to the trend of high pricing in the children's book sector [2] Group 3: Impact on Children - The focus on luxurious children's books has led to a shift in children's reading habits, where the emphasis is placed on the extravagance of the books rather than their content, potentially leading to negative influences on children [2] - Over-packaging of children's books raises concerns about resource waste, similar to issues seen in other consumer goods [2] Group 4: Recommendations for Improvement - To address the issue of unaffordable children's books, there is a need for policy guidance to diversify the market supply, encouraging the publication of more affordable options while maintaining quality [2] - Publishers should recognize the dissatisfaction among parents regarding high prices and consider the opportunity to create differentiated products that cater to various market segments, ensuring quality content for children's reading [2]