Intel Bets on AI to Slash Costs

Core Viewpoint - Intel is planning significant layoffs and cost-cutting measures under new CEO Lip-Bu Tan, focusing on both manufacturing and marketing divisions to improve efficiency and profitability [1][8][12] Group 1: Layoffs and Workforce Changes - Intel is expected to lay off a substantial number of employees, potentially up to 20,000, which could represent 15% to 20% of its workforce [8][10] - The company previously laid off around 15% of its workforce in August, indicating a trend towards reducing headcount to streamline operations [8] - The layoffs will also affect factory workers responsible for manufacturing chips for both Intel and third-party customers [10] Group 2: Marketing Strategy and Outsourcing - Intel plans to outsource many marketing jobs to Accenture, utilizing AI technology to enhance marketing efficiency and customer experience [2][3] - The company spent $856 million on advertising in 2024, down from $950 million in 2023 and $1.2 billion in 2022, indicating a trend towards reducing marketing expenses [5] - Outsourcing marketing operations could potentially save Intel hundreds of millions of dollars, which is critical as the company seeks to return to growth and profitability [6][12] Group 3: Financial Performance and Goals - Intel's gross margin fell to 32.7% in 2024, down nearly 10 percentage points from 2022, highlighting the need for cost efficiencies [11] - The company generated $53 billion in revenue last year, and while cost-cutting may not seem significant relative to revenue, every reduction is crucial for its turnaround strategy [6] - The focus on improving gross margin and reducing operating expenses is essential as demand for Intel's products has decreased significantly in recent years [12]