Shede Spirits (SH:600702) Sou Hu Wang·2025-06-24 09:59Core Viewpoint - The internationalization of Chinese liquor, particularly through the efforts of Shede Liquor, is accelerating as companies explore new markets abroad, leveraging product quality and cultural heritage as key components of their strategy [1][22]. Group 1: Internationalization Strategy - Shede Liquor has innovated its overseas strategy by hosting global events like the Old Liquor Festival, expanding its international network [3][24]. - The second Old Liquor Festival was held in Paris on June 23, showcasing Chinese liquor culture through various activities, including auctions and tastings, thereby promoting cultural exchange between China and the West [3][6]. Group 2: Cultural Integration - The festival in France incorporated local cultural elements, aiming to modernize and localize the perception of traditional liquor, enhancing its appeal to younger consumers [5][21]. - French consumers have a high acceptance of quality products with cultural significance, providing a favorable environment for the promotion of Chinese liquor [6][10]. Group 3: Recognition and Impact - The event received recognition from various dignitaries, emphasizing the role of Shede Liquor in fostering cultural exchange through traditional Chinese liquor [7][10]. - The successful auction of Shede's old liquor highlighted its quality and rarity, reinforcing the cultural value of Chinese liquor in international markets [17][19]. Group 4: Future Prospects - Shede Liquor plans to continue its global outreach by launching the Old Liquor Festival in other countries, such as Singapore, to further enhance its international influence [24][26]. - The company has already established a presence in 37 countries, with significant growth in Southeast Asia, indicating a robust international expansion strategy [26][27].