苹果官网上线国补优惠，最高降价2000元

Group 1 - Apple has officially launched a national subsidy program in China, offering discounts of up to 500 yuan for iPhones and iPads, and up to 2000 yuan for Macs [2][5] - This is the first time Apple's direct sales channels in China are participating in the national subsidy program, which is limited to online and retail stores in specific regions [5][6] - The subsidy allows eligible consumers to receive a 15% discount on iPhones and iPads (up to 500 yuan) and a 20% discount on Macs (up to 2000 yuan), with certain conditions regarding refunds and exchanges [5][6] Group 2 - During the recent "618" shopping festival, the iPhone 16 Pro was included in the national subsidy program, allowing consumers to enjoy discounts of up to 2500 yuan, which significantly boosted its sales [7][8] - The overall smartphone market saw a retail volume of 23.4 million units during the "618" period, a 9% year-on-year increase, largely driven by new product launches and significant price reductions in high-end segments [8][9] - Apple's aggressive pricing strategy and participation in the subsidy program are seen as responses to declining sales and market share in China, where its revenue has dropped for seven consecutive quarters [8][9] Group 3 - In Q1 2025, iPhone sales in China fell by 27%, marking the largest decline in five years, with Apple's market share dropping from 18.7% to 13.9% [9][10] - The decline is attributed to high pricing, lack of domestic subsidy eligibility for some models, and limited innovation compared to competitors, particularly in AI features [9][10] - GfK noted that market demand has shown volatility in 2025, emphasizing that product innovation and brand engagement are crucial for sustainable growth beyond short-term subsidies [10]