L'ORÉAL PARIS DOCUMENTARY WINS GRAND PRIX IN FILM AT CANNES LIONS 2025

Core Insights - The documentary "THE FINAL COPY OF ILON SPECHT" won the Grand Prix in the Film category at the 2025 Cannes Lions International Festival of Creativity, marking a significant recognition for the advertising industry and the legacy of Ilon Specht [1][4][10] - The film, directed by two-time Academy Award winner Ben Proudfoot, celebrates Specht's contribution to advertising through the iconic tagline "Because I'm Worth It," which has empowered women globally and contributed to L'Oréal Paris becoming the largest beauty brand [2][6][10] Company Highlights - McCann, the global creative agency behind the documentary, has achieved its third Grand Prix in the Film category, showcasing its commitment to impactful storytelling and cultural significance [1][12] - L'Oréal Paris, as the brand associated with the tagline, continues to emphasize women's empowerment and self-worth, aligning with its long-standing brand platform [6][13] Awards and Recognition - "THE FINAL COPY OF ILON SPECHT" received five awards at the Cannes Lions, including Grand Prix in Film, Gold in Entertainment, Silver in Entertainment and PR, and Bronze in Film Craft, highlighting its creative excellence [9][12] - The film's success has solidified McCann Paris as a top-performing agency at the Cannes Lions 2025, contributing to the network's global achievements [12]