新华联：公司名称变更为盈新发展，证券简称变更为盈新发展

Core Viewpoint - The company has announced a change in its name and securities abbreviation, reflecting a rebranding strategy aimed at enhancing its market presence and aligning with its business focus in cultural tourism [1] Company Name Change - The company's Chinese name has been changed from "新华联文化旅游发展股份有限公司" to "北京铜官盈新文化旅游发展股份有限公司" - The English name has been changed from "Macrolink Culturaltainment Development Co.,Ltd." to "Winnovation Culturaltainment Development Limited" - The effective date for these changes is set for June 25, 2025 [1][1][1] Securities Abbreviation Change - The Chinese securities abbreviation will change from "新华联" to "盈新发展" - The English securities abbreviation will change from "MACROLINK" to "WINNOVATION" [1][1][1] Company Registration and Operations - The registered capital of the company is 5.872 billion yuan - The legal representative is Wang Gengyu - The company's address is located at No. 2, Building 13, Courtyard 2, Wailangying Village, Tongzhou District, Beijing - The business scope includes the operation and management of cultural tourism projects [1][1][1]