文化IP赋能带动消费新热潮 文旅市场活力持续释放

Core Insights - The article highlights the rising popularity of night tourism in Luoyang, Henan, driven by innovative cultural performances and immersive experiences that attract visitors nationwide [1][5]. Group 1: Night Tourism Development - Luoyang has launched its first large-scale garden live performance, leveraging its rich Tang Dynasty cultural heritage to enhance the night tourism experience [1][5]. - The performance features over a hundred actors in Tang Dynasty costumes, showcasing historical events such as Wu Zetian's ascension to power, thus creating a significant cultural IP for Luoyang [5][9]. Group 2: Cultural and Entertainment Offerings - In addition to the main performance "Feng Wu Shen Du," the scenic area has introduced over 50 night programs, including "Bai Juyi's Music Workshop," enriching the nighttime visitor experience [7]. - The use of modern light and shadow technology transforms the garden into a fantastical stage for storytelling at night, enhancing visitor engagement [3][5]. Group 3: Economic Impact - The rise in night tourism has also stimulated the night photography market, reflecting an upgrade in Luoyang's nighttime cultural tourism sector [9]. - The local government is actively promoting "night economy" initiatives, including immersive park experiences, large cultural performances, night markets, and shopping festivals to boost consumer activity [9].