Core Viewpoint - The successful sale of the NY-030 (South District) R2 residential land in Fengtai District for 2.08 billion yuan indicates a strategic move by the joint venture of Jianfa and Jinmao, reflecting confidence in the area's development potential and market conditions [1][4]. Group 1: Land Transaction Details - The land was sold at a base price of 2.08 billion yuan, resulting in a floor price of 40,200 yuan per square meter [1]. - The land is located between the fourth and fifth ring roads in Fengtai, approximately 500 meters from the Xinjing Station, which connects Metro Lines 19 and 4 [3]. - The total area of the land is 25,900 square meters with a plot ratio of 2.0 and a height limit of 45 meters (60 meters in some areas) [4]. Group 2: Market Context and Implications - The area surrounding the land is well-developed with commercial facilities, including Wanda Plaza and Dayue Chunfengli, and is rich in ecological resources, although educational resources are currently lacking [3]. - The successful acquisition of this land follows the positive market performance of the Jianfa Jinmao Guancheng project, which was launched after obtaining a pre-sale permit [4]. - The transaction aligns with the market supply rhythm, as the previous land parcels were initially bundled but were later split to enhance the likelihood of successful sales [4][5]. Group 3: Future Development Potential - The acquisition of the 02 land plot is seen as a recognition of the area's development potential and land value, with plans for the NY-030 (North District) plot to also enter the market [5]. - If Jianfa successfully integrates the North District plot, it could facilitate comprehensive development in the area and allow for better control over development pace and regional value [5].