“国补”下半场：1380亿分批下达，苹果直营渠道首次参与

Core Viewpoint - The Chinese government is actively promoting a "trade-in" subsidy policy to stimulate consumer spending, with significant funding allocated for this initiative in 2025, totaling 300 billion yuan, which is an increase of 150 billion yuan compared to the previous year [8][12]. Group 1: Subsidy Implementation - As of June 20, the progress of subsidy fund usage for the trade-in policy is on track, with 1,620 billion yuan already allocated in two batches earlier this year [8][12]. - An additional 1,380 billion yuan will be distributed in the third and fourth quarters of 2025 [8][12]. - The trade-in subsidy is available for various products, with specific promotions such as Apple offering up to 2,000 yuan off on designated products [1][8]. Group 2: Impact on Consumer Spending - By May 31, 2025, the trade-in policy has driven sales of 1.1 trillion yuan across five major categories, with approximately 175 million subsidies issued directly to consumers [11]. - The policy has led to significant increases in sales, with categories like home appliances and furniture seeing year-on-year growth of 52.5% and 67.7%, respectively [11][12]. - The trade-in program has also resulted in a substantial number of applications, including 4.12 million for vehicle trade-ins and 5.35 million for digital products [11]. Group 3: Regional Implementation - Local governments, such as those in Guangdong and Chongqing, are actively implementing and expanding the trade-in subsidy policies, with Guangdong reporting a threefold increase in electric bicycle trade-ins compared to the previous year [8][11]. - The distribution of the 300 billion yuan subsidy will be based on factors such as population, GDP, and previous performance in implementing trade-in policies [9][10].