UK may require Google to give users alternative search options and rank its results ‘more fairly'

Core Viewpoint - The U.K.'s Competition and Markets Authority (CMA) is considering designating Google with "strategic market status" under the new Digital Markets Competition Regime, which would impose various measures to enhance competition and user choice in search services [1][2][4]. Group 1: Proposed Measures - Google would be required to provide choice screens for users to select and switch between search services, potentially including AI Assistants [2]. - The search results would need to be ranked more fairly, ensuring better transparency and equity in how results are displayed [1][2]. - Publishers would gain greater control over how their content is utilized in Google's AI services, including AI Overviews and the Gemini AI Assistant [2]. - Users would be allowed to transfer their data, such as search history, enhancing user autonomy [2]. Group 2: Market Context - In the previous year, U.K. businesses spent over £33,000 per advertiser on Google search ads, indicating a significant reliance on Google's advertising platform [3]. - Google search dominates the U.K. market, accounting for more than 90% of all general search queries, suggesting a lack of effective competition [3]. - The CMA aims to unlock greater opportunities for innovation across the U.K. tech sector and the broader economy through these proposed measures [4]. Group 3: Consultation Process - The CMA is currently gathering opinions from industry stakeholders regarding the proposed designation and measures [4]. - A decision on the designation is expected by October 13 [4].