四川旺苍：集市上直播“山货”卖全国

Core Viewpoint - The article highlights the successful implementation of a live-streaming e-commerce initiative in Wanquan County, aimed at promoting local agricultural products and enhancing farmers' income through online sales [6][7]. Group 1: Live Streaming E-commerce Initiative - A team of seven e-commerce influencers conducted a live-streaming sales event in Wanquan County, successfully selling local agricultural products such as handmade bean paste [3][4]. - The live-streaming event generated significant sales, with 254 orders and a total transaction amount of 8,501.57 yuan in one session [5]. - The initiative is part of a broader strategy to leverage the internet for agricultural promotion, allowing local farmers to reach a wider market [6]. Group 2: Government Support and Strategy - The local government has been actively involved in creating an "Internet + Agriculture" model to help local agricultural products reach broader markets [6]. - The "Wanquan Town E-commerce Influencer Live Streaming Team" consists of ten local e-commerce professionals who rotate through villages to conduct live-streaming sales [6]. - Since the launch of the initiative, a total of five live-streaming events have been held, generating over 60,000 yuan in sales and facilitating more than 1,300 transactions [7].