研学经济成文旅产业新支柱？2025年市场规模或突破2132亿元

Core Insights - The Chinese study tour market is experiencing unprecedented growth, with a projected market size of 1.791 trillion yuan in 2024, representing a year-on-year increase of 21.9%, and expected to exceed 2.132 trillion yuan in 2025, with a growth rate of over 15% [1][2] Group 1: Market Growth and Economic Impact - The study tour economy has become a significant driver of growth in the cultural tourism industry, with its market share increasing annually [2] - During the "May Day" holiday in 2025, the study tour market is expected to reach 18 to 22 billion yuan, accounting for 8% to 10% of total cultural tourism consumption during that period [2] Group 2: Policy and Demand Drivers - The explosive growth is attributed to a dual drive of policy support and increasing demand, with the Ministry of Education incorporating study tours into compulsory education and providing annual subsidies of up to 20 billion yuan [3] - Local governments are also offering subsidies, with some provinces covering up to 50% of project costs, enhancing the affordability and attractiveness of study tours [3] Group 3: Innovative Offerings and Market Adaptation - Various regions and scenic spots are actively developing unique study tour products, transforming traditional visits into immersive learning experiences [4] - The integration of educational elements into tourism is evident, with projects like military-agriculture combined study tours attracting young talent and revitalizing rural economies [4] Group 4: Transformation of Traditional Scenic Areas - Traditional scenic areas are rapidly transitioning into "educational complexes," with innovative courses being developed that leverage local cultural resources [5] - Major companies like Ctrip are expanding their offerings in both domestic and international study tour projects, indicating a robust market response [5] Group 5: Challenges and Future Directions - Despite the promising outlook, the industry faces challenges such as homogenization of courses, safety standard deficiencies, and a shortage of qualified instructors [7] - To overcome these challenges, a three-dimensional support system is proposed, focusing on talent development, standardization, and content innovation to ensure a balance between cultural depth and educational effectiveness [8]