世界咖啡版图上的东方韵味（环球走笔）

Core Viewpoint - The article highlights the emergence of Yunnan coffee on the international stage, particularly through the "Excellence Cup" competition, which marks a significant recognition of Yunnan as a coffee origin region and its transition from raw material output to standard output [1][2]. Group 1: Competition and Recognition - The "Excellence Cup" competition recently held in Yunnan saw 144 coffee beans competing, with 19 achieving scores above 87, indicating high quality [1]. - The champion coffee from Lincang, Yunnan, sold for 13,000 yuan per kilogram, setting a new record for domestic coffee bean auctions [1]. - This event is the first of its kind in Yunnan, integrating the region into the authoritative evaluation system of the international coffee community [1]. Group 2: Quality Improvement and Production - Yunnan has over 100 years of coffee cultivation history, producing 98% of China's coffee [2]. - The quality of Yunnan's small coffee beans has significantly improved, with the rate of specialty coffee increasing from 40% in 2022 to 70% in 2024, and deep processing rates rising from 60% to 85% [2]. - The region's geographical advantages and improved cultivation techniques contribute to the enhancement of coffee quality and yield [2]. Group 3: Cultural Impact and Market Development - Coffee culture in China is evolving, with cities like Shanghai surpassing New York and London in the number of coffee shops, indicating a growing acceptance and integration of coffee into daily life [3]. - Yunnan coffee's international presence allows for a unique expression of Chinese culture and diversity, promoting a narrative of quality improvement and revenue growth [3]. - The article emphasizes the importance of establishing a positive cycle of quality enhancement and market cultivation for Yunnan coffee to tell its story globally [3].