持续用好以旧换新这把“金钥匙”（市场漫步）

Group 1: Core Insights - The recent "618" shopping festival showcased the vitality of the Chinese consumer market, with significant sales growth in home appliances, home goods, and digital products driven by the trade-in policy [1][2] - The trade-in policy has expanded its coverage to include new categories such as smartphones and dishwashers, with the special national bond funding increasing from 150 billion to 300 billion yuan, indicating a sustained release of policy dividends [2][3] - The trade-in policy is not only stimulating short-term consumption but also plays a crucial role in optimizing consumption structure and promoting supply-side structural reforms [3][4] Group 2: Market Performance - During the "618" period, over 1,000 home appliance categories on JD.com saw transaction amounts increase by 200% year-on-year, with kitchen and small appliances growing by 150% and 140% respectively [1] - In May, retail sales of home appliances, communication devices, and furniture increased by 53%, 33%, and 25.6% year-on-year, while the total retail sales of consumer goods reached 4.13 trillion yuan, marking a 6.4% year-on-year growth [2] - The high-end product segment is gaining traction, with 76% of new mobile phone purchases falling within the 2,000 to 6,000 yuan range, and a notable shift towards mid-range vehicles in the automotive market [3] Group 3: Policy and Service Optimization - The effectiveness of the trade-in policy is enhanced by continuous optimization of supporting services, including improved information systems and cross-departmental data mechanisms [4] - Initiatives like the national "Home Renovation Consumption Season" have been launched to promote trade-in activities and enhance consumer experience, creating a synergistic effect between policy and activities [4] - The trade-in policy aligns with broader goals of promoting green and low-carbon development, contributing to multiple objectives such as improving livelihoods, stimulating consumption, and stabilizing growth [4]