忽略格力，雷军为何只与美的海尔关系融洽？

Core Viewpoint - The competition between Xiaomi and Gree has intensified, with Xiaomi's recent growth in the home appliance sector and its stock performance outpacing Gree, leading to discussions about Xiaomi potentially overtaking Gree in market position [2][7][19]. Group 1: Xiaomi's Growth and Strategy - Xiaomi's air conditioner shipments reached 4.4 million units in 2023, a year-on-year increase of 49%, and are projected to grow to 6.8 million units in 2024, with a target of 10 million units by 2025 [8][9]. - The company's revenue from home appliances during the June 18 sales event reached 33.5 billion yuan, an increase of nearly 80% compared to 18.7 billion yuan in the same period of 2022 [9]. - Xiaomi's total revenue for 2024 was 365.9 billion yuan, a year-on-year growth of 35%, with a net profit of 27.2 billion yuan, up 41.3% [19][21]. Group 2: Comparison with Gree - Gree's revenue for 2024 was 190 billion yuan, a decline of 7.31%, while its net profit was 32.18 billion yuan, an increase of 10.91% [19][21]. - Gree's market share in air conditioning dropped by 2.3% in 2024, while Xiaomi's air conditioning sales grew by 50% [12][23]. - Xiaomi's average price for air conditioners is 2,353 yuan, which is 68% of Gree's average price of 3,440 yuan, indicating a difference in profitability and market positioning [23]. Group 3: Industry Dynamics and Future Outlook - The relationship between Xiaomi and Midea is characterized by mutual respect and learning, with Midea's chairman expressing a positive attitude towards Xiaomi's entry into the home appliance market [9][12]. - Xiaomi's R&D investment for 2024 was 24.1 billion yuan, a 25.9% increase, compared to Gree's 6.9 billion yuan, which grew only 2.1% [23][24]. - The ongoing competition and Xiaomi's strategic learning from Midea and Haier suggest a potential restructuring of the industry landscape, with Xiaomi aiming to challenge Gree's dominance in the near future [25].