Zhi Tong Cai Jing·2025-06-24 23:18Industry Overview - The National Press and Publication Administration announced the approval of 147 domestic game licenses and 11 imported game licenses in June, marking a recent high in license issuance [1] - The gaming industry is experiencing a recovery, with the market size reaching 28.05 billion yuan in May, a year-on-year increase of approximately 9.9% [1] - The overseas sales revenue of domestically developed games was 1.58 billion USD, reflecting a year-on-year growth of 6.9% [1] Policy Support - The Zhejiang Provincial Department of Commerce and 17 other departments issued measures to support the internationalization of the gaming industry, proposing 20 specific initiatives to enhance global competitiveness [2] - Beijing's support measures for the gaming and esports industry emphasize the promotion of high-quality game creation and the integration of technology innovation, particularly in AI and AIGC [2] Company Developments - Tencent launched the "Hunyuan Game Visual Generation Platform," significantly optimizing game asset generation and production processes, enhancing design efficiency by several times [3] - Tencent's Q1 gaming revenue reached 59.5 billion yuan, with international market revenue of 16.6 billion yuan, a year-on-year increase of 23% [4] - NetEase reported Q1 revenue of approximately 28.8 billion yuan, with a net profit of about 10.3 billion yuan, marking a year-on-year increase of over 30% [4] Market Outlook - Analysts are optimistic about the gaming sector, anticipating a performance turning point due to stable game license issuance and supportive policies for AI integration [3] - The gaming sector is expected to benefit from the release of new products and the ongoing integration of AI technology, which is accelerating commercialization [3]