Core Viewpoint - The National Federation of Industry and Commerce's Automotive Dealers Chamber has issued an initiative calling for automotive manufacturers to optimize rebate policies and shorten the rebate payment period, highlighting the challenges faced by dealers in the automotive supply chain [2][5]. Group 1: Rebate Issues - The initiative identifies three major pain points regarding rebate payments: complexity in rebate structure, significant differences in payment periods among brands, and restrictions on how rebates can be used [3]. - A survey of 42 automotive brands revealed that 17 brands have a rebate payment period of no more than 30 days, while 4 brands extend up to 180 days for fixed rebates. For non-fixed rebates, 18 brands have a payment period of no more than 30 days, with 2 brands having no non-fixed rebates at all [3]. - All brands tie rebate payments to sales performance or vehicle delivery numbers, with 25 brands restricting the use of rebates solely for vehicle or parts purchases [3]. Group 2: Calls for Action - The initiative urges manufacturers to establish clear rebate policies, simplify rebate structures, and eliminate ambiguous terms to provide dealers with predictable and calculable standards [5][6]. - It calls for all brands to shorten the rebate payment period to no more than 30 days and to provide rebates in cash form that dealers can freely use, without excessive conditions tied to performance metrics [6]. Group 3: Industry Response - Some manufacturers, such as Lincoln, have already begun to shorten rebate cycles, committing to ensure rebates are processed within 20 days. Other brands have also pledged to reduce payment periods to within 60 days [8]. - Despite some progress, the response from manufacturers has been limited, and many dealers still feel pressured and dissatisfied with the current rebate structures [9]. - Industry experts suggest that the structural issues within the automotive market, characterized by an excess of brands and dealers, contribute to ongoing challenges, and a shift towards a more integrated dealership model may be necessary for improvement [10].
商会疾呼:缩短汽车经销商返利账期至30天内!
Zhong Guo Qi Che Bao Wang·2025-06-25 01:17