Ren Min Ri Bao·2025-06-25 01:35Core Insights - The central government emphasizes the importance of overseas study talents as a key resource for high-quality development and modernization in China [1] - The demand for financial services related to studying abroad is on the rise, prompting the Bank of Communications to enhance its credit card services tailored for this demographic [1][5] Group 1: Product Development - The Bank of Communications launched a study-abroad themed credit card in August 2024, integrating features like secure payments, cross-border convenience, and exclusive benefits to meet the needs of families with children studying abroad [2] - The card features a high-quality design that symbolizes the connection between home and the study abroad journey, appealing to the emotional aspects of families [2] - An innovative main and supplementary card account linkage mechanism allows for real-time transaction monitoring, enabling parents to manage overseas spending effectively [2][4] Group 2: Key Benefits - The credit card includes a smart risk control system, offering services such as transaction monitoring, overseas transaction alerts, and lost card protection, ensuring safety for cardholders [3][4] - Users benefit from waived cash withdrawal and currency conversion fees when using the card abroad, along with a promotional cashback program for educational expenses from April to September 2025 [3] - The card also features a mileage redemption system, allowing cardholders to earn airline miles for both educational and non-educational overseas spending, enhancing the travel experience for families [3] Group 3: Strategic Positioning - The Bank of Communications aims to create a comprehensive financial service ecosystem that addresses the full cycle of study abroad needs, demonstrating its commitment to social responsibility [5][6] - The bank's approach reflects a shift towards integrating financial services with educational needs, positioning itself as a supportive partner for families navigating the complexities of overseas education [5][6]